In the attempt to understand the chaotic world we live in, we rely upon categories. We live in a city or in the suburbs, we go to school or we go to work, we are male or female, married or single etc. In the design field user experience (UX) we often apply categories to users. Some use personas, stereotypes, archetypes, or other types of categories. But designing for users in today’s world requires us to kill the concept of categories and start learning how our user behave.