I’ve changed this blogpost to only be about “Why draw”, and moved the “How”-part to Draw to communicate: The definitive do-it-yourself workshop kit. This project has been a work in progress for a couple of years, trying to teach colleagues and others why and how to draw to communicate. That means things have evolved and changed a bit every now and then.
Most people say they can’t draw. Well, everybody can draw, we’ve all done it at some point in time. However, for most people, the result is just not that great. But that doesn’t matter. We’re not entering galleries, we’re trying to communicate with our colleagues. And with a little training, you will be able to reap the benefits of combining verbal communication and drawing. Not many of us are poets, but we write text every day. And not many of us are visual artists, but we should draw and stop worrying so much about it looking perfect.
But first:
Why words aren’t the best way of communicating
Words can be quick to write, but why don’t they always work that well? It’s partly hidden in this historical quote by the French mathematician and philosopher Blaise Pascal:
So why write less? Because too many words make the message harder to understand. Writing is easy, communicating with words is hard. Things you write for communication purposes can quickly become overwhelming and lacking focus.
The listener needs time to interpret words before an image is created in their mind, and it is often inaccurate. In a PowerPoint or Keynote setting, presenting words-heavy slides will make your audience feel overwhelmed by reading and listening at the same time. This creates confusion.
Why drawing works well
There isn’t that much to say about drawing. A drawing just works, straight out of the box. The audience member doesn’t need to spend a lot of time interpreting it.