Skip to content
27.9.2022

Categories are dead

Base design on research not personas or categories.
28.3.2021

User interviews — Why is it so hard to ask why 5 times? Why, why, why, why, why?

User interviewing - To find the root cause of an issue or user story, there is a saying that you should ask "why" 5 times. But why is it so hard to do?
15.4.2020

What to ask in a user interview?

This is what you need for creating questions for an user interview and how to follow ut up on the answer.